What Coaching Costs, and Why I Only Take Twenty Clients

Group coaching starts at $99 a month. The Profitable on Purpose class is $499 for twelve weeks. Private coaching starts at $750 a month, and I take twenty private clients at a time.

I am putting that at the top because I got tired of being the kind of business that makes you book a call to find out what something costs.

Why the numbers are public

Most coaches hide pricing. The logic is that if they can get you on the phone first, they can build enough value that the number feels smaller. I understand the strategy. I have watched it work.

I just do not think it respects your time.

If the investment does not fit where your business is right now, you should know that in thirty seconds, from a page, at eleven at night, without scheduling anything. And if it does fit, then the conversation we have is about whether I am the right coach for you, which is the only question worth spending an hour on.

There is a version of this business where I run a funnel and optimize a conversion rate. That is a real business and some good people run it. It is not the one I wanted.

Three ways in, and they are genuinely different

Group coaching, from $99 a month. For agents and newer team leaders who want the framework and the accountability without the individual attention. You get the structure, the community, and a room full of people solving the same problems you are. This is the right starting point for most people, and there is no shame in it being where you stay.

Profitable on Purpose, $499 for twelve weeks. The curriculum itself. Twelve weeks of the system I built for team leaders who are producing volume and losing money. If you want the framework and you are willing to implement it yourself, this is the most efficient version of what I teach.

Private coaching, from $750 a month. Twenty seats. One on one, built around your actual business rather than a curriculum. This is for established team leaders who need someone in the details with them.

Different products for different people. If group coaching is where you are, take group coaching. I would rather you get value at $99 than stretch for something you are not ready to use.

Why twenty on the private side

Twenty is not a marketing number. It is the honest ceiling on how many businesses I can hold in my head.

Coaching that works is not a curriculum you deliver. It is remembering that you moved your closing coordinator to part time in March, so when your July numbers dip we both already know where to look. It is knowing which of your agents you are protecting when you should be managing. It is having enough context that I can tell you something you do not want to hear and have it land, because you know I understand the situation.

That kind of attention does not scale. At forty clients I would be a very organized person reading notes before a call. At twenty I actually know your business.

I have been in real estate for twenty nine years. More than ten thousand transactions, over three billion dollars in closed volume. I have led offices, built teams, and made most of the expensive mistakes personally. That experience is only worth something to you if I am paying close enough attention to apply it to your specific situation rather than handing you a general principle.

So, twenty.

What that means practically

It means I say no sometimes on the private side. Not because anyone is unqualified, but because the seat is taken.

It means there is a waitlist, and it is real.

It also means the price does not drop when the calendar is soft, because the calendar is not soft. I would rather hold a seat open than fill it with someone I cannot help. When that happens, group coaching is usually the better answer anyway.

What the first month looks like

The first month of private coaching is diagnostic. Before we build anything I want to see your actual numbers, your org chart, and how you spend a normal Tuesday. Most team leaders discover something in that first month that changes what they thought the problem was.

Usually it is not the thing they called me about.

Where to start

If you are not sure which tier fits, book a conversation and I will tell you. I have talked people down a tier more often than up one, because the wrong tier wastes your money and my time.

Bring your last twelve months of numbers and an honest description of what is not working. I will tell you within thirty minutes whether I think I can help, and if I cannot, I will tell you that too.