Insights

Real stories, straight talk, and hard won lessons on building a profitable real estate business and leading with intention.

It's Business Planning Time: Build Your Next Year on Purpose business planning Oct 06, 2026

By Jeff Levine, founder of Levine Coaching Company

Key takeaway: A useful real estate business plan starts with the profit and life you want, works backward through the numbers and capacity required,...

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What Coaching Costs: Read the Updated Guide Oct 06, 2026

Looking for current real estate coaching prices? This guide has moved and been updated.

Read What Real Estate Coaching Costs, and Why I Only Take on Twenty Clients for current group and private coach...

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Why Strategic Planning Matters for Organizations of Every Size leadership Oct 01, 2026

By Jeff Levine · Strategic planning facilitator and REALTOR® association leader

Why does strategic planning matter? It helps an organization agree on its direction, choose a manageable set of priorit...

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Your GCI Is a Vanity Number. Here Is the One I Watch. Sep 30, 2026
 

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Ask an agent how they did last year and they will tell you their gross commission income. It is the number on the aw

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81% of Sellers Talk to Only One Agent. You Are Not in a Competition. Sep 23, 2026
 

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Most agents prepare for a listing appointment like it is a bake off. Bigger deck, better comps, more marketing slide

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Agent vs. CEO: The Mindset Shift That Changes a Real Estate Business Sep 22, 2026

By , founder of Levine Coaching Company

Key takeaway: Thinking like a CEO means moving beyond closing transactions to managing profitability, setting priorities, developing people, and bui...

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One in Four Florida Listings Has a Price Cut. The Other Three Are Doing Fine. Sep 16, 2026
 

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Every agent I talk to tells me the same thing right now. The market is slow.

It is not, and the numbers say so plai

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The Condo Listing Checklist: What to Ask Before You Sign Sep 12, 2026
 

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In South Florida right now, a condo sits 81 days and a single family home sits 40. Condos are carrying 9.6 months of s

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What Real Estate Coaching Costs, and Why I Only Take on Twenty Clients Aug 11, 2026
 

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Group coaching starts at $99 a month. The next Profitable on Purpose cohort is planned for Jan

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Questions to Ask Before Hiring a Real Estate Coach Jul 25, 2026
 

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There are 1,438,569 Realtors in this country as of June 2026. The median one closed 9 sides las

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I Cut My Home Insurance Bill From $6,500 to $3,800 By Doing One Thing. Here Is What That Tells You About Florida Right Now. Jul 13, 2026
 

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By Jeff Levine, Broker Associate at Lux Places Group, RE/MAX Services, and 2026 Vice President ...

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